Two time Notice Me Award nominee and Mr Facebook winner Liquid Assets' Ill Will was interviewed by STL TV correspondent Sharee Doll.
Miss Facebook winner model Tany B. (RIGHT)waved to her fans. The double nominee also was in the nite's fashion show. Meanwhile,
Therre's veteran promoter Daryl Oliver and Rookie Promoter of year winner King Kerry (who also modeled in the fashion show) creator of Hella Fly Promotions.
Doll interviewed Miss Facebook nominee promoter Ashley Puryear.
Hardest Working Model winner and fashion show participant Ashley Holloman was interviewed that nite.
Notice Me Nominee for Host of the Year, A.I. Brown was casual fresh on the carpet. He also modeled in the fashion show .
Instead of his usual camera, Delux Magazine photographer Lawrence Bryant held a cocktail. Later on, he also held and accepted the award for his boss, non-attendee/Delux Magazine creator/editor Keith Griffin, who won Male Hustler of the Year.
Some of the nominated models and designers take a pic . From left: Raisa Bell, a rep from Vixen's Designs (who won Women's Clothes Line of the Year) designer, Joe'l Grayson (winner of Rookie of the Year), Ken McClure (winner of Male Model), Jade Owens, and Sarah Bryant. Also modeled was King of Swag nominee Young Juan Edwards (next to Bryant). They also were part of the three part fashion show put on by Liquid Assets' co-creator Chelsea Dawn.
Therre's YOURS TRULY, Ma'at Atkins all dapped out on the carpet. Although he didnt win Mr Facebook, the publication, The Evening Whirl that he presented with Ashley Puryear and writes the Out and About with Ma'at weekly column won Publication of the Year.
Doll interviewed YOURS TRULY about the nite.
Owens, Vixen's designer, model nominee Ashlai Box and another one of the nominated designers for the nite's fashion show.
Vixen's designer interviewed for STL TV.
Who's Got STL? Therre's YOURS TRULY in a point down with promoter Daryel Oliver.
The big solo winner that night was also the big nominee of the nite. Model Shanell Howard (who was givin it to ya with this black and gray number) won two awards that nite,picking up Runway Diva and Female Model. Posed with her was STL rapper Spiffy who was nodded for Hustler Male and presented an award that nite.
The Ching Crew. Spiffy (Chingy's cousin), King of Swag winner Chingy and Mr Facebook nominee Niddy (who also modeled that night).
The M&M duo: Mocha Latte and Ma'at Atkins. Latte was the other big solo nominee that nite with three nods, but only won Female Hustler . Below, check out the funny Kanye West moment that involved the Queen of Promotions.
Check out "Monidshan," a portmanteau of nominees Mo(cha), Nid(dy) and Shan(ell).
YOURS TRULY posed with Liquid Assets' promoter and self namesake promoter Chelsea Dawn who produced the nite's event. She also was up for two awards that nite: Runway Diva and Hardest Working Model.
Notice Me nominees Tany B and Ashlai Box in "eye" fashion for late fashion designer Shawn Williams whose design line, Eyekon was showcased that night. His clothing line also was nominated for both Women's and Men;s Clothing Line.
A surprise of the night came when photographer Jay Kene won Fashion Photographer of theYear over heavy hitters such as King Yella and Arthur Smith. Here is Kene with his date of the evening.
NEXT PHOTOS BY MA'ATOLOGY:
Notice Me Award nominee model/talk show host Jon Erikque interviewed Spiffy for his new talk show.
Chingy also was interviewed by Erickque.
Big legs and all. Two sistas lettin the gams out up in VIP.
King of Swag nominee Mario Clay is flanked by award winners Latte and Howard.
Promoters of the Year FREETIME (pictured Adrian Saddler, Roy Robinson and Daryl Freirson) also was in the cut with two of the nominated ladies including an XCel model (pink and black) Raisa Bell (in blue).
NEXT PHOTOS BY ERICA M. BROOKS:
The award winning Evening Whirl team: Entertainment Editor Jay Bailey, Editor/Publisher Anthony Sanders and Event Photographer of the Year King Yella.
Rookie Promoter nominee Ekeziel Obasi of Imperial Events got his point across as he was gettin interviewed by STL TV.
Hairstylist nominee and former Shi Salon stylist Dr Jennices, who made her TV debut last year on the reality show Split Ends, is in retro mink. Accompanied by fellow salon assistant Skylar who also was a part of the same episode with Jennices.
The show opened with part one of the Designer/Blow/Squeeze Fashion Show.
Raisa Bell on the catwalk as rapper/producer Loudie performed.
The host of the evenng was comic Kym Dobbs who kept the show flowing with her coloful commentary on the event's categoriies. One memorable yet shocking moment happened when she was about to announce the presenters of the Industry Girl of the Year she quipped, "This next award goes to the ho who don't have to pay into clubs." WHOOSH.
YOURS TRULY was exuberant when the Evening Whirl won Publication of the Year as Ashley Puryear held up the envelope with the publication's name on it.
YOURS TRULY, along with Puryear, took a flick with fellow Whirl colleagues.
The winner of Boutique of the Year was I AM ! (accepted by I AM Sneaky manager Kim Trigg). This is the second straight year the boutique won in this category. It was presented by Rookie Promoter nominees All Out.
The winner of Mens Clothing Line was Patches. One of the presenters was promoter Daryel Oliver.
Gorgeous won Make Up Artist of the Year as Ashlai Box celebrated with her.
During the fashion show segment, YOURS TRULY was chillin in the cut with the Evening Whirl area of VIP. (Photo by King Yella)
The winner of Hairsylist of the Year was Shaun Henly. One of the presenters was nominee Ezekiel Obasi.
Dobbs clowned around with one of the models with her hair.
Jay Kene shown winning Fashion Photographer of the Year.
Event Photographer winner King Yella was the second awardee of the nite to win back to back this award.
The Venue of the Year was presented to Lure Nightclub, accepting was Industry Girl winner Christina who waitresses at Lure Nightclub. The Xccel Models presented the award.
Gucci Mane at the defunct Club Society picked up the Promotion of the Year.
Model Sarah Bryant in one of the fashion show segments.
Niddy on the catwalk.
Ashali Box got her shantay on!
...and so did Tany B.
Rookie Model of Year nominee Akeyla Timms and King of Swag nominee Mario Clay presented the Mood Maker of the Year award to Sir Thurl. Accepting on his behalf was category nominee DJ Krystyle.
Nomineees Theresa Hodges and Reese Anthony presented the Rookie Promoter of the Year to:
Hella Fly Promotions
The highlight of the nite was when Freetime won Promoter of the Year and Mocha Latte got on stage to apologize after Louflicks.com's Tommie Choncie Kanye West them saying that they were lucky to win this year(her promotions company Monopoly was not nominated this year) . Latte "did a Paula" and apologized for Choncie's romp. But, it was all in fun as Phil Assets looked on who presented the award to Freetime. Later on in the ceremony, Latte won Female Hustler of the Year and thanked everyone in a testifying speech which included those who voted for her and thanked God for getting ready to turn 38.
Two reps from True Magic copped the ModelGroup of the Year
Tany B. showed off her award for Miss Facebook.
NEXT PHOTOS BY MA'ATOLOGY
Socialites Natasha Atkins and Miss Kim take a pic at the event.
Assets and Dobbs stop to pose for OUTCAM.
Whirl Publisher Anthony Sanders and his wife, Nancy.
Jason Bailey flicks it in with Swag nominee St Lunatic member City Spud.
Award winners Latte and makeup artist Gorgeous presented the King of Swag award to:
Chingy. He was greeted by his colleague Niddy who congratulated him on stage for winning King of Swag.
Nominees Chelesa Dawn and Spiffy presented the Male Model Award to Ken McClure.
Three Were Noticed. Winners King Yella and Domonique presented model Shanell Howard (right) the Female Model of the Year. Howard also won Runway Diva.
Ken McClure and Ashlai Box in the last fashion show scene of the nite..
The models in the finale scene.
NOTE: This year's Notice Me Awards was good. Albeit it was held at a nightclub, the event--which started an hour late due to the heavy rains delaying the show-- was even paced (and thankfully there weren't countless singers and rappers for this year's awards show) . There were some surprise wins (especially Fashion Photographer ) and a couple of ties in Rookie Female Model and Mr Facebook (In YOURS TRULYs cateogory ). The big winner was Shannel Howard with two awards and the Evening Whirl won the most affiliated awards with four (Publication, Mood Maker, Female Hustler and Event Photographer)
PUBLICATION OF THE YEAR The Evening Whirl
MAKE-UP ARTIST OF THE YEAR Gorgeous
HAIR STYLIST OF THE YEAR Shaun Henley
FASHION PHOTOGRAPHER OF THE YEAR JAY KENE'
EVENT PHOTOGRAPHER OF THE YEAR King Yella Photography
VENUE OF THE YEAR Lure
INDUSTRY GIRL OF THE YEAR (BARTENDER/WAITRESS) Christina(Lure/Home)
PROMOTION OF THE YEAR Gucci Mane @ Society
MOOD MAKER OF THE YEAR Sir Thurl
HOST OF THE YEAR Big Terrence
ROOKIE PROMOTER OF THE YEAR Hella Fly
PROMOTER OF THE YEAR Free Time
MODEL GROUP OF THE YEAR True Magic
MISS FACEBOOK Tany B
MR. FACEBOOK Ill Will Fitz AND Dano Johnson (TIE)
PROMOTIONAL MODEL OF THE YEAR Domonique
QUEEN OF CURVES Jamila Jones
ULTIMATE HUSTLER (MALE) Keith Griffin - Delux
FEMALE HUSTLER OF THE YEAR Mocha Latte
HARDEST WORKING MODEL Ashley Holloman
ROOKIE OF THE YEAR Britney Rowden AND Jada Berry (TIE)
RUNWAY DIVA Shanell Howard
KING OF SWAG Chingy
PICTURE PERFECT Feleg Abraha
MODEL OF THE YEAR - MALE Ken McClure
MODEL OF THE YEAR - FEMALE Shanell Howard